Increased online conversion rate from 4% to 13% at EnergyAustralia, and sales 40% year on year.

Introduced abandonment strategy (10% conversion rate) and geo-targeting (representing 5% of sales).

Implemented personalisation for key segments, delivering an impressive conversion rate of 45%.

Optimisation resulting in online spend being 50% more than via call centre, at Aussie Farmers Direct.

Grew digital to represent 75% of total revenue (from 20%) at Personalised Plates Queensland (PPQ).

Delivered capability for digital marketing efforts to link clients to app, increasing coversion rate x2 at SEPHORA.

Delivered a mobile app for Aussie Farmers, accounting for 30% of total revenue and averaging 4.5 stars.

End to end development and launch of first mobile sites for Aussie Farmers, Viva Tags and PPQ.

Championed customer re-engagement by connecting packaging and technology for Aussie Farmers and PPQ.

In 2015, delivered a new online sales experience, increasing conversion rate and consumer sentiment.

Delivered a customised CMS to streamline and personalise product, content, campaign and brand strategies.

Refreshed brand and shopping sites powered by complex back-end fulfilment systems.

Introduced a LayBy portal, allowing customers to self-serve, moving 20% of total sales revenue online at PPQ.

Delivered an Admin portal, significantly reducing manual tasks and processing time for the call centre.

Leading a cross-functional project team, implemented a web chat solution before it became commonplace.

Grew opt-in community base to thirty times its original size over four years.

Personalized segmented communication, resulting in their transaction spend being 35% higher than average.

Launched company's first blog and new customer support requirements.

Defined startup Viva Tags' brand pillars, customer value proposition and marketing strategy.

Managed new product campaign (7-Character) generating over $2 million in revenue.

Delivered successful tactical campaigns with Lorna Jane, Supercheap Auto and Breast Cancer Foundation.

Launched products featuring The Simpsons (a world first!), Looney Tunes, Hello Kitty.

Developed social strategy (Facebook, Twitter, YouTube), making PPQ one of the first in the state to adopt

National Finalist - 2014 AIMIA (Australian Interactive Media Industry Association) Awards Best of Tablet.

National Finalist – 2010 Online Retail Industry Awards – Best Online Retail Marketing Initiative.

Bronze - 2009 ADMA (Australian Direct Marketing Association) Awards - Effectiveness (7-Character Plates).

State Winner & National Finalist - 2008 AMI (Australian Marketing Institute) Awards - Brand Revitalisation.

National Finalist - 2006 AIMIA Awards - Effectiveness (PPQ.COM.AU).